Digital Retail Media - 4 Principles to Help You Win

Digital Retail Media is one of the most exciting developments in digital advertising right now.

We’ve worked with the brilliant Marc Warburton of www.daedal.uk to create a quick, fun lesson on VexPower helping you better understand and act on the opportunity. Here are the key principles we think CPG brands should be thinking through when planning your Digital Retail Media Activity:

  • Principle 1: Have a clear objective in mind

  • Principle 2: Plan to maximise the impact of any investment you are making

  • Principle 3: Choose the right investment mechanics

  • Principle 4: Secure retailer commitment

We’d love to chat further if you’re interested in building your capabilities in this area. You can contact Marc at Daedal, or click on Contact Us to chat to Tim.

 




Tim Sparke