Our new book on Digital Engagement in Pharma + Digital Engagement Scorecard

We’ve launched a book which shares knowledge we’ve developed helping pharma brands and their teams create more relevant and effective digital communications. You can order it from Amazon.co.uk - all the proceeds will go to Alzheimers UK.

“A practical, clear and accessible guide for the Pharma industry. It provides a consumer-centric, data-savvy approach to digital communications strategy and execution.”

Dan White - Author of The Smart Marketing Book

Marketing and communications are changing fast. We believe that keeping up with the pace of change is one of the biggest challenges faced by companies and their people right now. This concise guide gives you step by step, practical guidance on how to understand and act on the opportunities digital provides Pharma Marketers. The best companies are embracing the power of digital to reinvent how they communicate with healthcare professionals and patients. From leveraging content marketing, social media and data analytics, to optimizing SEO and working out how to engage their agencies more effectively. This book gives you access to ideas and tools essential in building and maintaining your digital edge in this exciting and fast-changing space.

• “An essential survival guide to navigating the endless possibilities omnichannel communication provides. Highly recommend for all pharma companies who want to communicate more effectively with their customers! Some great tunes to boot!”

  Caroline Spearpoint, Ph.D Therapy Area Lead, Vicore Pharma AB

• “A super simple and practical guide for all working in Pharmaceutical Marketing.”

  Sioned Preece - Franchise Lead, Astra Zeneca

• "There's a lot of talk in and around #MedComms circles, about 'omnichannel' solutions. A practical, no-nonsense, guide would help us all and here it is."

  Peter Llewellyn, NetworkPharma Ltd, July 2023

ORDER YOUR COPY

Download Playlist

Download the Spotify playlist that accompanies this book by clicking the button below.

CLICK HERE

Digital Engagement Scorecard

Benchmark your capabilities below…

Why digital and omnichannel engagement is so fundamental to anyone working in marketing today.