We are thrilled that you'll be joining us for the the upcoming 2 workshops on Driving Revenue in a Digital World. Here is some reading/watching to inspire you in advance

1. Reading List

Our reading list includes more than just articles, it includes presentations around digital technology, e-commerce, marketing and leadership.

We've classified the materials in 2 ways - ESSENTIAL and EXTRA.

You need to complete the ESSENTIAL material before the workshop.

The ESSENTIAL material should take around 15 minutes in total.

The EXTRA material is completely optional and for you to explore at your leisure.

ESSENTIAL

Please read these 3 articles before our first session.

1. Full Funnel - What is Social Commerce? The smart people at Born Social have a great article & video here (although I’d skip the video and just look through the Google Slides below. It covers:

- What exactly is social commerce?

- Key principles for getting it right.

- Good examples of brands doing it well.  

2. The Messy Middle - How the Shopper Journey has changed and what really influences it. Some great research from Google. Don’t read the whole report, this summary is just fine!

3. 5 Trends Reshaping the Future of Bricks and Mortar Retail - from providing unique in-store promotions to personalizing the customer journey and making your brand socially relevant, organisations should embrace trends that are shaping the retail experience right now. Read it here!

EXTRA

Please don’t feel you have to read these! (but if you have the time we’re sure you’ll find them useful)

Facebook Q4 Insights Deck - A timely look at Ecommerce from FB’s perspective - How to Win the Festive Period (spoiler - they may recommend spending money with Facebook). BUT there are some brilliant ideas and inspiring examples in there. 

  1. Design the flagship store experience in the palm of your hand - Discover connected experiences

  2. Tap into the rise of continuous shopping by using discovery as a utility for gifting - Discover helpful gifting

  3. Take a stand, or risk being overlooked. Bake purpose into campaigns as a “must-have” - Discover Community

  4. Supercharge Mega Sale Days by magnifying each moment - Discover moments of maximum impact

  5. As new habits emerge, be aware of blind-spots that could limit growth opportunities - Discover new audiences

 Key Quote: “My key concern is how do we replicate the online experience in store” indicates a big shift in how some brands are thinking about bricks and clicks. 

Interesting article from the brilliant @benedictevans on Things that Don’t Scale. What happens when rent, returns and advertising blur into one? Does shopping live on a spectrum between logistics and experience? Has ecommerce has been shifting experience purchases to logistical ones (through better shipping, returns, D2C brands etc).

Jeff Bezos Top 10 Leadership Lessons

Online shopping changed, and we barely noticed – the ever-growing influence of social commerce. Social Commerce. An Explainer

Chewing Gum is getting an Ecommerce makeover. Fascinating to see how the growth of ecommerce is changing the shape of some categories. 50% of all chewing gum purchases made online come from Amazon and around 33% of e-commerce gum sales go to 'niche' brands.

To Go Digital, Leaders have to Change some Core Beliefs

7 Traits of Transformational Leaders

 

PEOPLE TO FOLLOW

@GartnerDigital

@DigiLeaders

@HarvardBiz

@simonbigpicture

@Rishad