We’ve launched a book which shares knowledge we’ve developed helping pharma brands and their teams create more relevant and effective digital communications. You can order it from Amazon.co.uk - all the proceeds will go to Alzheimers UK.

“A practical, clear and accessible guide for the Pharma industry. It provides a consumer-centric, data-savvy approach to digital communications strategy and execution.”

Dan White - Author of The Smart Marketing Book

Marketing and communications are changing fast. We believe that keeping up with the pace of change is one of the biggest challenges faced by companies and their people right now. This concise guide gives you step by step, practical guidance on how to understand and act on the opportunities digital provides Pharma Marketers. The best companies are embracing the power of digital to reinvent how they communicate with healthcare professionals and patients. From leveraging content marketing, social media and data analytics, to optimizing SEO and working out how to engage their agencies more effectively. This book gives you access to ideas and tools essential in building and maintaining your digital edge in this exciting and fast-changing space.

• “An essential survival guide to navigating the endless possibilities omnichannel communication provides. Highly recommend for all pharma companies who want to communicate more effectively with their customers! Some great tunes to boot!”

  Caroline Spearpoint, Ph.D Therapy Area Lead, Vicore Pharma AB

• “A super simple and practical guide for all working in Pharmaceutical Marketing.”

  Sioned Preece - Franchise Lead, Astra Zeneca

• "There's a lot of talk in and around #MedComms circles, about 'omnichannel' solutions. A practical, no-nonsense, guide would help us all and here it is."

  Peter Llewellyn, NetworkPharma Ltd, July 2023

ORDER YOUR COPY

Download Playlist

Download the Spotify playlist that accompanies this book by clicking the button below.

CLICK HERE

Digital Engagement Scorecard

Benchmark your capabilities below…

Why digital and omnichannel engagement is so fundamental to anyone working in marketing today.

Digital Retail Media is one of the most exciting developments in digital advertising right now.

We’ve worked with the brilliant Marc Warburton of www.daedal.uk to create a quick, fun lesson on VexPower helping you better understand and act on the opportunity. Here are the key principles we think CPG brands should be thinking through when planning your Digital Retail Media Activity:

• Principle 1: Have a clear objective in mind

• Principle 2: Plan to maximise the impact of any investment you are making

• Principle 3: Choose the right investment mechanics

• Principle 4: Secure retailer commitment

We’d love to chat further if you’re interested in building your capabilities in this area. You can contact Marc at Daedal, or click on Contact Us to chat to Tim.

Making the complex simple is a rare talent and something we’re obsessed with at Congregation. Derek Hill is one of the clearest thinkers in digital and marketing today. His One Page Guides are a brilliant synthesis of key, complex topics. We’ve worked with him on this on digital advertising and programmatic. Underneath the diversities of Digital Advertising, it all works in the same basic way.

So, after relentless synthesis, please enjoy our 1-Page Guide to Digital Advertising.

You can download the pdf here: One-Page Guide to Digital Advertising

Do look at the others. The guides to SEO and Influencers are brilliant.

If you have any questions or comments please don’t hesitate to get in touch.

We’ve created ​Refresh Pls ​to ​​help non-marketing people understand​ the critical ideas and tools ​used ​in marketing ​today – but all presented in ​a simple, jargon-free way.

It was co-written with the phenomenal Alfred Malmros and will be continually updated too. Which is why we’ve called it Refresh Pls.

Will it turn you into a marketing expert overnight? Maybe not. But it will provide you with a bundle of tools and ideas to help you answer all the key questions. And when you do come into contact with agencies/marketing people, you'll have a much better understanding of what they're on about.

At Congregation, ​we build and train creative and marketing teams ​for ​some of the world​'​s leading companies such as like Apple, Unilever, Coca-Cola and Google, as well as Europe's fastest-growing start-ups. If you need help identifying some brilliant people/teams or training up your own teams, please get in touch. We'd love to help.